The Disneyland Emporium is the largest shopping location at Disneyland Park, and a must-visit for anyone looking for the perfect Disney souvenir or gift. Filled with classic early 20th-century decor, the Emporium adds an extra layer of immersion to the shopping experience. Whether you’re looking for merchandise from your favorite Disney franchises like Star Wars, Marvel, Disney Princesses or Disney Animation Studios, you’re sure to find something to bring home from your trip to Disneyland.

In addition to the merchandise, the store is decorated in a traditional, early 20th-century style. Dioramas are built into the rafters of the store, illustrating funny scenes from American life in the 1900s, including a barber shop visit gone wrong.

Outside, on Main Street, U.S.A., store’s window displays depict scenes from classic Disney movies, such as Cinderella, Aladdin and Disney-Pixar’s Toy Story. Every few minutes, the window displays will come alive to the rhythm of Disney music.


LocationMain Street, U.S.A., Disneyland
Opening dateJuly 17, 1955
ThemingVictorian department store
MerchandiseDisney Parks
Disney Animation
Star Wars
Sister locationsMagic Kingdom
Disneyland Paris
Hong Kong Disneyland
Mobile CheckoutAvailable

The Emporium stays open for an hour after park closing, making it the perfect place to grab a last-minute souvenir before leaving Disneyland. The best time to visit the Emporium is in the morning, when there are less visitors browsing on Main Street. Crowds grow later in the day, and new merchandise (especially holiday-related items) will often sell out before the park closes. If it is important that you get the latest spirit jersey or Loungefly you saw online, make sure to check out the gift shops on Main Street early in the day.

If you are curious about merchandise was on sale during the early days of Disneyland, here is a catalog from 1960 which features the items that guests of the 1960s could purchase in the park.

Back at Main Street, U.S.A.